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For many years in Sri Lanka, tensions have existed between the Tamils, 12.6% of the total population, and the Sinhalese, representing 74% of the population. One of the main root causes of this conflict could be traced back to British colonization, which saw partiality displayed by the British toward the Tamils through concessions and the subsequent marginalization of the Sinhalese.

Activism against militarism in the toy industry began in the 1920s with groups such as Women’s International League for Peace and Freedom and the New York-based Women’s Peace Society.  These groups aimed to induce the public and leaders of the toy industry to re-conceptualize their ideas of childhood and toys.  They believed that childhood is the most malleable time in a child’s life where their conceptions of violence and peacemaking are formed.  War toys normalize violence for children.