In 2004, Governor Ulises Ruiz Ortiz became Governor of Oaxaca in a contentious election, rumored to involve fraud. Many civilians and activists were angered over his win and led protest campaigns against him, resulting in the detention, incarceration, and disappearance of hundreds of social leaders throughout Oaxaca. State forces silenced those who attempted to demonstrate even though the Oaxacan constitution permits protest.
In July of 1968, as the student-led uprising of May and June in France was fading away, a new one was just beginning in Mexico City. Students inspired by the success of the movement in France saw their own opportunity to bring more open democracy to Mexico. They saw the summer Olympics that were to take place in Mexico City in October as an opportunity to put pressure on the government, led by President Gustavo Díaz Ordaz and the Institutional Revolutionary Party (PRI).