In 1948, the newly elected National Party introduced systematized and legalized segregation in South Africa. The apartheid regime sought white minority rule and the suppression of other racial groups in order to maintain a cheap labor supply. Government officials segregated public institutions and removed the oppressed black Africans from their land onto racially divided reservations. This system sparked internal protests, often met with violence. International groups of people were outraged at apartheid and asked companies to withdraw their holdings from the South African government.