local community or neighborhood-level campaign

LOCAL COMMUNITY OR NEIGHBORHOOD-LEVEL CAMPAIGN. This tag is not primarily about scale of the activity — whether participation was geographically widespread or localized. There might be a national campaign with very limited organizational strength and in which participation was primarily in one locality — but in some countries if that "locality" is the capital, the national campaign still might win. This tag is primarily about the nature of the goal and the targeted opponent. A campaign that seeks to drive the drug trade out of a particular neighborhood, or prevent a super-highway from coming through the center of a town, or prevent the dumping of toxic waste in a community, gets this tag. The purpose of the tag enables readers especially interested in community organizing, also called "grassroots organizing," to locate campaigns whose goals and/or opponents are local, even if the local goals and targets also have wider implications.

New Orleans citizens boycott for U.S. civil rights, 1960-61

U.S. Civil Rights Movement (1950s-1960s)

In 1960, almost 40% of New Orleans' population was African American. The city's main shopping avenue was Canal Street, where all stores were white-owned, predominantly Christian, had segregated facilities, and didn't serve blacks at lunch counters. The second busiest shopping avenue was Dryades Street, where the stores were also white-owned, but store patrons were almost all black. Blacks could use the facilities, but were not employed in the stores aside from an occasional janitor.

New Yorkers attempt to prevent garden demolition (El Jardin de la Esperanza), 1999-2000


New York City is home to hundreds of community gardens spread throughout the city. Over the past 20 years, these gardens have served as green spaces in which community members can come together and share ideas, children can get to know the process of growing food and become familiar with the earth. However, in 1998, New York City Mayor Rudolph Giuliani began allowing the demolition of community gardens around the city in favor of luxury apartment development.

Lawrence, MA factory workers strike "for Bread and Roses," U.S. 1912


As we come marching, marching, we battle too for men,
For they are women's children, and we mother them again.
Our lives shall not be sweated from birth until life closes;
Hearts starve as well as bodies; give us bread, but give us roses!
- James Oppenheim (Used as the rallying cry for the movement)

University of Miami janitors campaign for economic justice, 2005-2006

Student Living Wage Movement (late 1990s - mid 2000s)

In 2006, non-unionized janitors at the University of Miami earned as little as $6.40 an hour and received no health insurance. Demanding higher wages and better working conditions, these janitors of mostly Haitian and Cuban descent began a campaign against the University of Miami with leadership from the Service Employees International Union (SEIU).

Egyptian cab drivers protest colonial animal laws, 1906-1907


Cairo at the beginning of the 20th century was a fast growing city under British control. Many of the British in Cairo saw themselves as “civilizing” or “modernizing” the city as part of “the white man’s burden” to help those “lesser” than him. One such group that sought to do this was the Royal Society for the Prevention of Cruelty to Animals (RSPCA). The RSPCA opened a branch in Cairo in the 1890’s, where animal cruelty prevention efforts had not gotten off to a very successful start. They did build a hospital to treat animals in the city.

Durham students sit-in for U.S. Civil Rights, 1960

U.S. Civil Rights Movement (1950s-1960s)

By the late 1950s, civil rights activists were becoming frustrated with the slow pace of desegregation and integration in southern towns and businesses. Youth especially were impatient with white resistance and black adult leadership and urged organizations to adopt more active and militant strategies. In the spring of 1960, these students took matters into their own hands and started a movement that spread through not only North Carolina, but throughout the entire Jim Crow South as well.

Atlanta students sit-in for U.S. civil rights, 1960-1961

U.S. Civil Rights Movement (1950s-1960s)

In the early 1960’s, student-led sit-ins were a prominent scene in the United States Civil Rights Movement. The success of a sit-in in Greensboro, North Carolina (see “Greensboro, NC, students sit-in for U.S. Civil Rights, 1960”) began a wave of action in college campuses throughout the South. One of the many areas inspired by the Greensboro sit-ins was Atlanta, Georgia.

Baton Rouge students sit-in for U.S. civil rights (Southern University 16), 1960

U.S. Civil Rights Movement (1950s-1960s)

Throughout most of the U.S. civil rights campaigns of the 1950s, Baton Rouge, Louisiana remained quiet. The city of “broad avenues and tree-lined streets” (Sinclair 1998) remained fully segregated despite movements towards desegregation in neighboring states. However, at the beginning of 1960, when university students staged sit-ins at lunch counters across the south, students at Baton Rouge’s Southern University took notice. Southern University, a black university on the edge of the city, became home to the main civil rights campaign in Baton Rouge.

Baltimore students demonstrate to integrate Northwood Theater, 1963

U.S. Civil Rights Movement (1950s-1960s)

On Friday, February 15, 1963, the student-led Civic Interest Group (CIG) began a demonstration against Northwood Theater in Baltimore, Maryland. The ultimately successful demonstration took place in the context of a longer history of protests against the cinema’s white-only policy. Students, mostly from Morgan State College, had picketed the Theater many times over the course of the previous eight years. Student demonstrations organized by student council occurred annually.

Jackson, Tennessee students campaign for U.S. civil rights, 1960-1961

U.S. Civil Rights Movement (1950s-1960s)

In the United States of America, the 1950s saw the emergence of key individuals in the building of the civil rights movement. The struggle for African Americans against their country’s institutionalized racism was highlighted by moments like Rosa Parks’ refusal to give up her seat on a segregated bus in Montgomery, Alabama. A preacher by the name of Martin Luther King, Jr., spoke of nonviolence in his people’s fight for equality. But at the turn of the decade, the civil rights movement trended a different way.

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