LOCAL COMMUNITY OR NEIGHBORHOOD-LEVEL CAMPAIGN. This tag is not primarily about scale of the activity — whether participation was geographically widespread or localized. There might be a national campaign with very limited organizational strength and in which participation was primarily in one locality — but in some countries if that "locality" is the capital, the national campaign still might win. This tag is primarily about the nature of the goal and the targeted opponent. A campaign that seeks to drive the drug trade out of a particular neighborhood, or prevent a super-highway from coming through the center of a town, or prevent the dumping of toxic waste in a community, gets this tag. The purpose of the tag enables readers especially interested in community organizing, also called "grassroots organizing," to locate campaigns whose goals and/or opponents are local, even if the local goals and targets also have wider implications.