Billboard Utilising Graffitists Against Unhealthy Promotions (BUGA UP) campaigns against tobacco advertising, Australia, 1978-1994
In the 70s and 80s in Australia, tobacco companies had free reign to advertise in nearly all media, and tobacco advertising was a visual mainstay throughout public spaces. In addition, the prevailing mainstream view considered smoking to be an issue of individual behavior change rather than policy solutions. Disillusioned by this, Professor Simon Chapman and three of his colleagues theatrically convened a public meeting in the lecture theatre of the city morgue.