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British citizens protest apartheid South African sports tours (Stop the Seventy Tour), 1969-1970

United Kingdom
Time period
1969 to 1970
Human Rights
National/Ethnic Identity
Total points
10 out of 10 points
Name of researcher, and date dd/mm/yyyy
Anthony Phalen, 09/09/2009, and Alexa Ross, 19/09/2010

The world voiced its opposition to the National Party’s apartheid government ruling in South Africa in a new way in 1964. International sports tours and matches had become a focal point of cultural identity for whites in South Africa. Victories, to them, demonstrated a kind of symbolic power of white South Africa. White elite South Africa was considered “sports mad.” Once this became apparent to other countries in objection to the political state of South Africa, they found a way to use the situation to send a message.