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Kimberley-Clark Corporation is the largest tissue-product manufacturer in the world, producer of well-known brands including Kleenex, Scott, and Cottonelle. It is no surprise that Kimberly-Clark is also arguably the leading consumer of wood-fiber.  However, before 2009, Kimberley-Clark continued to take 90% this wood-fiber from unsustainably managed forests, most notably the ancient Boreal Forest in Canada.

In 1972, Matthew Coon Come, a young Cree student, happened upon a newspaper article that proclaimed Quebec’s ‘hydroelectric project of the century’. Looking at a map attached to the article, Matthew realized that his community’s lands in northern Quebec were to be submerged by the proposed dam. It was in this way that the Cree learned of the upcoming assault to their land that had been commissioned by the Quebecois government. The Cree are an aboriginal people that reside in northern Quebec, around the mouth of James Bay.

In September of 1995, international negotiations began on a draft agreement called the Multilateral Agreement on Investment (MAI). The document was being negotiated by members of the Organization for Economic Cooperation and Development (OECD). The stated goals of the agreement were to establish a set of multilateral rules for foreign investment that would govern the process in a more structured, systematic way. Up until the draft, foreign investment agreements were established on a country-by-country bilateral basis.