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In Martinique, a small Caribbean island and overseas department of France, 70,000 people live below the poverty line. Before this campaign, the people of Martinique had been experiencing a continuing increase in layoffs and precariousness in work while the purchasing power continued to decrease. Unemployment was at 23 percent, while most of the basic food items shipped in from France remained very expensive.

Guadeloupe is generally a tourist-friendly French Caribbean island (a department of the French state, whose residents are citizens of the EU). The island's inhabitants rely mostly on imported goods sold in French-owned supermarkets at a significantly higher price than on the mainland, despite having a 23 percent rate of unemployment, more than twice that of France's.