Many West Indian settled in England during the 1960’s due to looser immigration restrictions. In Southwest England West Indians easily found menial jobs in Bristol, but found themselves shut out of higher positions. It was hardly a secret that the Bristol Omnibus Company constantly turned away black and Asian applicants for drivers and conductors, but neither management nor the union, the Transport and General Worker’s Union, seemed interested in dealing with the “colour bar”.
In 1998, Hindustan Coca-Cola Beverages Pvt Ltd, a subsidiary of the multinational beverage company, was granted a license to operate a bottling plant in Plachimada, a small village in the state of Kerala in southern India. Within two years of the plant's opening in 2000, indigenous people living near the plant, known as the Adivasi people, began protesting the bottling plant's presence in their community. The local population complained that Coca-Cola was lowering the water table and polluting surface and groundwater within the plant site and in the local community.