International groups boycott Nestle products to end indiscriminate advertising, 1977-1984
Artificial baby milks—so called “infant formula”—became widespread commercial product during the early decades of the twentieth century. Among many companies involved, Nestlé’s was the biggest promoter, controlling more than 40% of the estimated $1.72 billion market. Nestle aggressively pursued the interest from infant formula with indiscriminate marketing. The marketing that evoked popular indictment was their promotion of infant formula in the Third World.