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“Pink-washing” refers to a practice used by entities or corporations to market themselves as LGBTQ friendly and supportive, while  simultaneously committing other ethical violations. BP was a British oil and gas company that came under fire in recent years for various environmental violations, in particular an oil spill, considered one of the most damaging in history. BP spilled approximately 4.9 million barrels of oil in the Gulf of Mexico in April 2010. The spill had extreme environmental and health concerns.

Approximately ninety-seven percent of publishing climate scientists agreed that climate change was occurring in 2013, and that the primary cause was human activities. If the planet was to remain within safe levels of atmospheric carbon dioxide and maintain temperatures below 2 degrees Celsius of warming, four-fifths of the known fossil fuel reserves needed to stay in the ground and not be burned.

The Fossil Free SOAS’s (the School of Oriental and African Studies at University of London) divestment campaign began in the autumn of the 2013 school year as part of a cluster of divestment campaigns led by People & Planet, a network of student campaign groups in the UK focused on alleviating global poverty, defending human rights, and protecting the environment. On 13 November 2013, SOAS students, staff, and alumni joined together in signing a divestment petition to Professor Paul Webley, the director of SOAS at the time.