In February 2012, Israel saw its first general strike in five years. Histadrut, the General Federation of Labor in Israel, organized a general strike to fight for the rights of contracted workers. The number of employees who worked for contractors rather than direct employers had grown steadily and immensely in Israel. Because of this outsourcing approximately 250,000 Israeli workers had lost their benefits and pensions. These workers were also paid on average thirty percent less than workers who were hired directly doing the same or similar jobs.
On 14 July 2011, Daphni Leef, a freelance filmmaker, began a campaign to be known as the “Tent Revolt” or “Tentifada.” Leef, like many middle-class citizens in Tel Aviv and in the nation of Israel, faced great financial hardships in an economy that statistically should have provided a level of comfort. Barely able to afford her home, Leef created a Facebook page, inviting those with similar grievances to pitch tents on Rothschild Boulevard in Tel Aviv Thursday of that week in order to convince the government to lower housing costs.