Time period notes
Methods in 1st segment
- by Sierra Club to John Key in opposition to government mining proposals
- by Greenpeace and Forest & Bird against government mining proposal
- criticisms of the government's mining proposal by the Institute for Policy Studies
- Leakage of government's mining proposals by Forest & Bird
Methods in 2nd segment
Methods in 3rd segment
- by celebrity Robyn Malcolm
- by Wright criticising government mining proposals
Methods in 4th segment
Methods in 5th segment
Notes on Methods
Involvement of social elites
Nonviolent responses of opponent
Groups in 1st Segment
Groups in 2nd Segment
Groups in 3rd Segment
Groups in 4th Segment
Additional notes on joining/exiting order
Success in achieving specific demands/goals
Notes on outcomes
Prime minister John Key and his National Party emerged victorious in the election of 2008 against the incumbent Labour Party on promises to revive the struggling economy. In August 2009, his Energy Minister Gerard Brownlee hinted at changes to the Crown Minerals Act, which protected conservation lands from mining. His speech also included possible plans to allow mineral exploration in lands overseen by the Department of Conservation. Public interest in these proposed changes were low.
On 14 March, Forest & Bird, an environmental organisation, leaked government intention to allow mineral exploration in 7058 hectares of high-value conservation land. These lands were formerly protected under Schedule 4 – a segment of the Crown Minerals Act that designated the highest-valued lands. The lands to be opened up included national conservation parks on Great Barrier Island and the Coromandel Peninsula. The Labour Party denounced the plans as “lunacy,” and the Maori community also expressed concerns that their rights under the Treaty of Waitangi would be violated.
NGOs and citizens alike also acted against Brownlee’s plans. Both Greenpeace and Forest & Bird criticised the government’s plans in a press release. Sierra Club sent a letter to Key imploring him to reconsider plans to open up national parks for mining. Geoff Bertram of the Institute of Policy Studies found that the minister’s plans would not profit New Zealanders in any meaningful way. He, like many others, pointed to the damage that the mining operations would bring to the “100% pure” image of New Zealand. Environmentalists formed a canopy group, 2precious2mine, to protest the government’s plans and organised rallies around the country, and in Wellington, activists and ordinary people came out into the streets and parks with banners and signs to express disapproval against the mining proposals. On top of these nonviolent means, the campaign against mining also utilised public debates and meetings with public officials. The Key administration attempted to pacify the public with assurances that explorations would be strictly overseen to minimise environmental degradation.
New Zealanders were not satisfied however. The International Union for Conservation of Nature New Zealand Committee (IUCNNZ) wrote a letter to the prime minister and protesters continued to hold rallies around the country. On 24 April, protesters in the 2precious2mine coalition held a rally in Nelson. Labour and Green Party officials gave public speeches in the protest. Polls held on 28 April indicated that 68% of the public was against mining on Great Barrier Island.
Protesters came out in greatest force on 1 May. Between 20,000 and 40,000 people participated in The March Against Mining in Auckland. The New Zealand Herald evaluated it to be the biggest protest in New Zealand since the march against genetic engineering in 2001. Prominent officials such as Phil Goff, the leader of the Labour Party and Members of Parliament joined the march, along with celebrities such as Robyn Malcolm and Lucy Lawless. Jan Wright, the Parliamentary Commissioner on the Environment reported that the government had failed to justify mineral exploration against the opening up of the national park. The government responded that explorations needed to be made first before they could assess the complete economic gains from mining.
The public and the NGOs maintained pressure through rallies in front of the national legislative building (The Beehive) for example, but the numbers were not as big as the march in Auckland. The campaign also concentrated efforts in advocating against mining. The government had set up feedback systems for proposed changes to Schedule 4, and by the time the submission closed, the government had received 37,552 submissions from 5234 unique individuals and organizations.
After deliberations, the government finally announced on 20 July that it was abandoning its mining plans. Brownlee commented on the amount of feedback submissions received, and stated that “we heard the message loud and clear.” Instead, the government would conduct aeromagnetic surveys. The mineral exploration conducted would not include high-value conservation lands such as Great Barrier Island and Coromandel Peninsula. The National Party announced that the public discourse had exposed New Zealand’s interest in mining to boost the economy, but the opposition derided the failure as another ill-conceived economic plan.
Anon. 2010. “Major Environment Network Protests NZ Mining.” TVNZ. Retrieved March 6, 2015 (http://web.archive.org/save/http://tvnz.co.nz/national-news/major-environment-network-protests-nz-mining-3564351).
Anon. 2010. “Mining Decision Attacks NZ Values, Brand and Identity.” GREENPEACE New Zealand. Retrieved March 6, 2015 (http://web.archive.org/save/http://www.greenpeace.org/new-zealand/en/press/mining-decision-attacks-nz-val/).
Anon. 2010. “Mining Submissions Near 35,000.” The New Zealand Herald. Retrieved March 6, 2015 (http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10647598).
Anon. 2010. “Thousands March Against Mining.” Stuff. Retrieved March 6, 2015 (http://www.stuff.co.nz/national/3647465/Thousands-march-against-mining).
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Bennett, Adam. 2010. “Political Risk 'too Great' for National.” The New Zealand Herald. Retrieved March 6, 2015 (http://www.nzherald.co.nz/politics/news/article.cfm?c_id=280&objectid=10660174).
Brownlee, Gerry and Kate Wilkinson. 2010. “No Land to Be Removed From Schedule 4.” beehive.govt.nz. Retrieved March 6, 2015 (http://web.archive.org/web/20150307025103/http://www.beehive.govt.nz/release/no-land-be-removed-schedule-4).
Brownlee, Gerry and Kate Wilkinson. 2010. “Time to Discuss Maximising Our Mineral Potential.” beehive.govt.nz. Retrieved March 6, 2015 (http://www.beehive.govt.nz/release/time-discuss-maximising-our-mineral-potential).
Cellarius, Richard. n.d. Sierra Club Letter to John Key. Retrieved March 6, 2015 (https://home.greens.org.nz/sites/default/files/Sierra_Club_Letter_to_John_Key.pdf).
Cumming, Kathy. 2010. “THEY SAY MINE, WE SAY OURS – Auckland March.” GREENPEACE New Zealand. Retrieved March 6, 2015 (http://web.archive.org/web/20150307024341/http://www.greenpeace.org/new-zealand/en/blog/they-say-mine-we-say-ours-auckland-march/blog/24824/).
Hackwell, Kevin. 2010. “Forest & Bird Reveals Government Mining Plans.” Forest and Bird. Retrieved March 6, 2015 (http://web.archive.org/save/http://www.forestandbird.org.nz/what-we-do/publications/media-releases/forest-bird-reveals-government-mining-plans).
jns05. 2010. “United States : EDS Questions PM's Indication Of Interest In Mining In Paparoa National Park.” NewsBank. Retrieved March 6, 2015 (http://infoweb.newsbank.com/resources/doc/nb/news/130477EABAD1F7D8?p=AWNB).
Neal, Tracy. 2010. “Mining Protesters Hit Street.” Stuff. Retrieved March 6, 2015 (http://www.stuff.co.nz/nelson-mail/news/3623043/Mining-protesters-hit-street).
Nippert, Matt. 2010. “Biggest Protest in a Generation.” The New Zealand Herald. Retrieved March 6, 2015 (http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10642231).
Rudzitis, Gundars and Kenton Bird. 2011. “The Myth and Reality of Sustainable New Zealand: Mining in a Pristine Land.” Environment: Science and Policy for Sustainable Development 53(6):16-28.