Coalition of Immokalee Workers campaign against Taco Bell (Boycott the Bell), 2001-2005
At the time of this campaign the Coalition of Immokalee Workers (CIW) was a community-based worker organization based in Immokalee, Florida. The CIW was comprised mostly of Latino, Haitian, and Mayan immigrants that worked low-wage jobs throughout Florida. The CIW fought for fair wages for workers, increased respect from employers and bosses, better and cheaper housing, stronger laws/punishments for those companies that violate workers’ rights, the right to organize without fear of retaliation, and an end to indentured servitude in the fields.